Branding for Certus Trust

Mojoe produces extensive brand identity for Certus Trust

Certus Trust is an independent privately owned Trust company providing high quality advise and fiduciary services to high net worth international private clients

Mojoe was tasked with producing an entirely new branding for the business which would communicate and position them as leading independent advisors that their clients can have absolute confidence in when managing their financial affairs.

Mojoe’s first task was to deliver a positioning for the brand from which the logo identity could evolve. ‘protecting Wealth with Confidence’ became the brands strapline which would underpin all of the businesses outward communications. Once this was agreed the logo identity was developed and the shield icon incorporating the initials within it was developed and fine tuned.

Once the logo identity was complete an entire suite of very high end print was designed incorporating high quality paper stocks and special finishes to maximise the overall look and feel of the brand.

mojoe’s final task was to then design and develop the website to incorporate and reflect the brand values.