Ethos

Ethos is sometimes refered to the ‘spirit which motivates’ ideas and customs which this concept drew upon as the inspiration for creating this brand identity.

The logo icon depicts a flying winged ‘spirit’ with the letter ‘E’ incorporated into the design to visually represent the Ethos name and is underpinned by typography that communicates the high quality nature of the brand.

A range of supporting printed colateral was produced