Guernsey Dairy packaging

 Joe was given the rare opportunity to re-design Guernsey Dairy’s entire product range, having carried out a similar re-branding and packaging project for the Jersey Dairy a few years earlier. 

After extensive consultation and a detailed creative brief was provided, work began, starting with a new brand identity. The brief was to re-position the Guernsey Dairy as a local producer of world class high quality natural products, that had a wholesome hand made feel to them. The application of the Gingham pattern to reflect these attributes was juxtaposed with bold black and classic typography to give it a quality feel. Once the design structure and hierarchy were in place Joe then went on to create the remaining Guernsey Dairy product range.